2020 California Census

Paid Media Strategy | Print & Digital Ad Design | OOH Ads | Social Media Design

The 2020 California Census campaign was a statewide effort to encourage households to participate in the 2020 Census. We lead creative and paid media strategy by developing digital and print OOH advertisements, social media graphics, and implementing guerrilla marketing tactics. The target audience were residents in specific areas of California, both metropolitan cities and rural areas, that had lower census rates - communities that have often been undercounted in the past.