CALIFORNIA COVID-19 CAMPAIGNS

Paid Media Strategy | Print & Digital Ads | OOH Ads | Social Media Graphics | Food Truck Wraps | Mobile Display Ads | Signage | Event Marketing Design

Our team was contracted to develop a variety of creative materials for the California of Department of Public Health and assisted in multiple COVID-19 campaigns between 2020 and 2022. We provided paid media strategy and designed OOH ads featured in major cities and rural communities throughout California. With each campaign, we implemented strategies that were curated to appeal to a range of demographics and geolocations.

Utilizing existing brand assets, we developed an advertising strategy and designed both print and digital ads. Our team spent down roughly $100k of paid media budget and scouted the largest digital out-of-home billboard in the world (the Reef), reaching 173 million impressions a week.